It’s been a crazy day in internet-land. Who would have thought that some pickles plus a mom on a mission would get so many people all riled up. I blogged about this video a few weeks ago.
Adelaide’s mom, Chelley, put it together after coming across a brand of pickles in her local grocery store that included the ‘m word’ (midget) on the label. Amongst the LP community, the word ‘midget’ is antiquated and considered derogatory and offensive to most people of short stature. Most prefer the terms little person, dwarf, LP, or person of short stature (however, calling someone by their name is always best!).
Out of love for her daughter and with a passion to educate the world on dwarfism, she took a leap of faith, put herself out there and tried for change. It took a few phone calls and requests for them to watch the video…but a couple of months later, she was given the opportunity to speak with the president of the company. He agreed that the term is out-dated and offensive and promised that (once the current printed labels are all used up) they will be changing the label and ridding it of the ‘m word’.
When I heard about the results of the phone call, I thought ‘Wow! Awesome job, mama! We can make a difference…change is possible’. Does changing the label on one brand of pickle jars mean that the word will never be used again? Of course not. But it’s a start. We can’t educate our entire town, province (state), or country in one day. But we have to start somewhere. And if it’s a pickle jar? Who cares! It’s a step in the right direction.
Chelley’s achievement hit her local news today. I made the mistake of reading comments on a news station’s Facebook page and the newspaper’s site as well.
Ignorant comments by the hundreds. Hundreds. People have an opinion about their pickle labels, I guess! It wasn’t about the pickles, of course…more disdain about the over-sensitive political correctness that they think the world has come to. But the point went completely over their heads. Nobody really got it. A lot of negative energy was spent condemning this mom, who only wants what’s best for her daughter.
Even though this whole thing took a crazy turn and got negative reaction from readers…the fact is… the pickle company is changing their branding and labels. They listened. And all of this weird, negative commentary…well it made this ‘pickle story’ a hot one on social media (and beyond) today. And with that, more people have heard about this story… the internet, radio, television. It’s out there. And that’s a good thing.
I’m not saying I might launch the same campaign. Out of curiosity, I’ve checked my local grocery store and cannot find any pickle brands that use the ‘m word’ to describe their product. But I have nothing but respect for this mom. She put herself out there, not only for her daughter, but for the entire LP/POLP community. Thank you Chelley.